Your brand,
every AI tool.
Setu connects your voice, colour, type, and messaging to the AI tools writing and designing in your name. Set up once. Every output sounds like you, not the statistical average of the internet.
No sales call required. We send the score within 48 hours.
Brand guidelines written for people skimming a PDF are invisible to an AI tool.
It guesses. Its guess is the statistical average of everything it has seen. Inter or system fonts. Blue-purple gradient. Oversized hero. Card layout, sixteen-pixel radius. Same layout, different logo. Designers call it distributional convergence.
Most brands are scattered across a PDF, a Figma file, a Notion page, and a Drive folder that all disagree.
The voice exists somewhere in a PDF. The AI was never given it. So it reaches for the mean, then a human reworks the output to sound like anyone in particular.
Setu consolidates a scattered brand into one structured layer that every AI tool can actually read.
One source of truth.
One structured layer instead of four documents that disagree.
Machine-readable by design.
Every colour a semantic descriptor, every weight a use case. Rules a model can follow, not a screenshot it has to guess at.
Brand-owned, portable.
The file is yours to keep. Portable by default, always yours.
What lives in a Setu file
The brand, structured so a machine reads it the way you meant it. Exactly as you built it.
- Voice
- How the brand speaks. Sound, register range, tone by context, vocabulary to use and avoid. The difference between sounding generic and sounding like someone specific.
- Colour & typography
- The palette and type system as structured rules, not a screenshot. Every colour has a semantic descriptor. Every font weight has a use case. Rules a machine can follow.
- Messaging
- Positioning, value props, the approved lines that matter, the pillars the brand holds, and proof points. What the brand stands for, in exact language.
- Logo & assets
- Served as links to the right files, never guessed. Every mark, every variant, every use-case. The AI places the real logo, not a typeset placeholder of the brand name.
- Motion
- The principles that keep animation on-brand. Easing curves, timing philosophy, what motion communicates. So animated output feels intentional, not default.
- Anti-convergence layer
- Brand-agnostic rules that push output off the AI mean, catching the tells no brand thought to ban because they are artifacts of the model, not the brand.
One connection. Reaches every tool.
Connect once. Claude, ChatGPT, Cursor and the tools after them read the same file. As the brand evolves and the spec moves, the file moves with it.
Ten days.
One connection.
Your brand, everywhere.
The platform is free. The setup is the product.
The price buys brand work: the definition, the structuring, the verification. One or two paid setups cover the entire build and a year of running it.
The platform
Free
Anyone can connect a brand for free.
Connect your brand, reach every tool in one step. The platform stays free.
- Connects in one step
- Connection to 3 tools
- Brand-owned, portable
Setu brand file build
One setup
The setup is the product.
The full brand work, then the connection. The definition, the structuring, the verification. That work is the difference between AI output that sounds like you and output that sounds like everyone else.
- Brand gap audit
- Brand file structuring
- Verified before-and-after demo
- Portable brand file, yours to keep
Managed
Ongoing
It just works.
As your brand evolves and the MCP spec moves, we update your Setu file and keep connections healthy. The default for non-technical teams who want it handled.
- Quarterly brand file reviews
- Connection health monitoring
- Spec update coverage
- Slack access for brand questions
Get a free AI-Readiness Score.
Same brief, your brand through Setu versus a pasted PDF versus nothing. You see the before-and-after. You keep the file. You own it.
No sales call required. We send the score within 48 hours.